Imagine how much they could save - and thus how much more they could make - if their brand was a ubiquitous dictionary word that is already being used by millions of people, every single day, around the world?
Because "oriented" has multiple meanings and is used in different parts of speech, this domain name would be a BONANZA of a marketing vehicle due to its unmatched ability to capture mind share in an instant.
The same holds true for "ORIENTED Cruises".
Imagine the passenger experience on an ORIENTED flight to Taipei:
- At the departure gate, monitors show "Oriented to Taipei."
- On takeoff, cabin crew says, "Welcome to Oriented flight 888 to Taipei."
- Passengers peruse the inflight magazine for places to eat and things to do. It's found in the section, "Taipei Oriented".
- The ORIENTED app allows passengers to connect with each other. It's a long flight, so why not network with others?
- In preparation for landing, the captain announces "We'll be oriented in Taipei in thirty minutes." The airline is utilizing every possible touch point to establish brand recall.
- At their hotels, people can check the ORIENTED app for places to eat and things to do. The content is tied to the inflight magazine they were reading earlier.
- The ORIENTED app and inflight magazine content are integrated with the website content, i.e. deeper ROI for advertisers.
- First-class and business travelers are invited to VIP receptions like this one and this one = added value and increased brand loyalty. Face-to-face networking is key to doing business in Asia.
- Even something as simple as ORIENTED t-shirts can serve as a revenue stream, an effective marketing tool (think walking billboards!), and promotional giveaway items.
This brand is a supremely valuable asset because there is no other word in the entire English language that can create THIS kind of return on marketing dollars - a competitive advantage that no other Asian airline can overcome.
Not Air Asia.
Not STARLUX.
Not Thai Airways.
Not Cathay Pacific.
Not Singapore Airlines.
None.
Not a single one is oriented.
The creative possibilities with "oriented" for ad copy, marketing campaigns, marketing collateral, and more are unlimited.
And a company name with a word that is used by millions of people around the world is priceless – because the brand is perpetually reinforced, every single day, at no cost to you.
It is literally mindblowing... POOOOOOOOFFFF!!!
To learn more, click here.
To make an offer on this domain name, click here.